why fast food companies are so popular ?

To finish, I would like to understand why fast food companies are so popular all over the world. Everywhere you go, France, United States, South of America, Africa or Asia, you will find a fast food. It’s strange because food habits are really different, cultures too but EVERYWHERE you go there is a fast food.
I think it is because it’s convenient and usually inexpensive. For under 6€ you can get a meal that’s satisfying.

But why is it inexpensive??????

It’s only because it is made with cheaper ingredients such as high fat meat and foods that contain lots of unhealthy fats (saturated and trans fat) and cholesterol, instead of nutritious foods such as fresh fruits or vegetables.

I would like people be aware that you can appreciate a burger sometimes it won’t be bad for you but there are many healthy food choices that are easily available, tasty, and don’t cost very much. And it is important to try to balance fast food with other nutritious foods

Burger King and the Indian Market

After other fast food chains (McDonald’s or KFC) Burger King is mulling an entry into the Indian consumer market. Different reports have said that the company is looking for a local franchisee, as is its strategy across the world, and is in talks with several Indian players. Ravi Jaipuria is who is a franchisee for KFC is also reportedly in talks with Burger King.

To enter the Indian market, the biggest challenge will be to fight against McDonald’s (in India for 10 years) and other chains ( KFC: in India for 12 years) which are well-known in India. But analysts say that Burger King could still enjoy a strategic advantage despite its late entry!!!

BK will have to fight against pizza companies too. Indeed, for example Domino’s (in France Domino’s Pizza), a world leader in pizza delivery, has an annual expansion expenditure of $1.5 million in India with 30 more outlets this year to add to 105 existing ones. It was the first global fast food chain to open outlets away from the large Indian cities.

And other thing really important, they will have to challenge with local fast food chains.

The Indian market is enormous. According to a survey, an urban adult Indian is among the top 10 in the world in terms of frequency of fast food consumption. 100 million Indians who spend close to $1 billion annually at fast-food restaurants. The fast-food market in India is growing at 40 percent. Smaller towns and cities are going to be the new target markets as income spreads from metropolitan cities to smaller towns. Half of 11 million households with an annual income of over $23,000 live here.

In India, as the fast food culture takes off, health experts are warning about the health hazards of such high-calorie food, which will result in higher prevalence of obesity, especially afflicting children.
According to a World Health Organization report, at least 17 percent of the male and 15 percent of the female population in India is obese.
India is one of the top ten obese nations with a population of more than 35 million diabetics. During the past 20 years, obesity among adults has risen significantly in the U.S.

Burger King and Viral Marketing

Now Burger King uses Viral marketing to promote the launch of the new chicken burger.

The name of the website is www.subservientchicken.com

Indeed,it's a website that mimics the look of an Internet sexcam show to promote a new chicken sandwich.

You can see a room or a living room, but instead of starring a busty young woman you can see an actor in a chicken suit, dressed in lingerie. And you can tell him to do a lot of things. For example i can ask him to sit down or to dance.

The Subservient Chicken site quickly became an Internet hit and became very famous in USA.Launched on Wednesday 28th of November, the Subservient Chicken site racked up a million hits in the first 24 hours, and between 15 million and 20 million hits so far, according to Crispin Porter & Bogusky, the advertising agency responsible for the site.

Burger king advertising: stars and films

Sarah Michelle Gellar

At first, the heart target of Burger King was children, we can see this ad where we can recognize (or not recognize) Sarah michelle Gellar. She was only 5 years old when she played in this ad of Burger King which criticized Mac Donald. In this ad, she claimed to eat only Burger King. The aim of the ad was to attack Mc donald but to prove parents that Burger King was good for children.



But now,burger king intend to make of teenagers, young people, their heart target!!


Paris Hilton loves BK



Paris Hilton, with this ad, gives a sexy image to Burger King

They use a famous and popular movie which reached all the teenagers hearts: STAR WARS. You can see a guy winning a certain amount of money,and I let you discover what happens to this teenager...

Star Wars

Burger king wishes you a happy Ramadan

The first day of Ramadan, Burger King is wishing the Islamic world a Happy Ramadan with this ad. The crescent moon is one of the symbols of Islam.
BK has extended the olive branch to muslins. There are Halal Burger King locations in Europe and in the Muslin World.

Where's Herb?

Where's Herb? The story of a flop



One of Burger King's biggest and least successful ad campaigns was launched in 1985. For weeks via in-store ads, billboards, and television commercials, it teased its customers with the enigmatic "Where's Herb?" slogan. Eventually it clued its customers in to be on the look out for someone named Herb. If you spotted Herb, you would win $5,000. Alas, Burger King failed to tell its customers what Herb actually looked like. That was the other part of the gimmick, see. Keep them guessing. Create "buzz" by having people debate each other what Herb actually looks like.

The net effect of asking its customers to find Herb -- but not telling anyone what Herb looked like -- was that Burger King caused its own customers to harass each other in its stores.

Burger King blew $40 million on an ad campaign that only managed to drive off customers. The burger company's sales plummeted during the campaign. Advertising Age magazine labeled the "Where's Herb?" campaign the "most elaborate advertising flop of the decade". Other advertising insiders have more charitably called it "simply one of the greatest fiascoes in the history of advertising."

The original Whooper

The Original Whopper sandwich is a hamburger, consisting of a quarter-pound beef patty, sesame seed bun, mayonnaise, lettuce, tomato, pickles, ketchup, and sliced onion. Optional ingredients such as American cheese, bacon, mustard or jalapeño peppers may be added upon request. Regional and international condiments include BBQ sauce, salsa and guacamole. BK will also add any condiment it sells, including tartar sauce, honey mustard, steak sauce and hot sauce.

Burger King is now celebrating the 50th anniversary of the famous "Whooper". In honour of this anniversary Burger King organizes a game, a videogame. If you go to the Burger King englih website you can participate to the BATTLE OF THE BURGERS. In this game, you game as the Whopper in a challenge against Sleazeburger.