Now Burger King uses Viral marketing to promote the launch of the new chicken burger.
The name of the website is www.subservientchicken.com
Indeed,it's a website that mimics the look of an Internet sexcam show to promote a new chicken sandwich.
You can see a room or a living room, but instead of starring a busty young woman you can see an actor in a chicken suit, dressed in lingerie. And you can tell him to do a lot of things. For example i can ask him to sit down or to dance.
The Subservient Chicken site quickly became an Internet hit and became very famous in USA.Launched on Wednesday 28th of November, the Subservient Chicken site racked up a million hits in the first 24 hours, and between 15 million and 20 million hits so far, according to Crispin Porter & Bogusky, the advertising agency responsible for the site.
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